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Designer Profile

Michelle Watson conceived MICHI in her Williamsburg, Brooklyn apartment after growing tired of the uniform she was seeing across all fitness platforms. She decided to create directional, high-performing activewear that could be worn both in and out of studios. Taking it one step further, she wanted each piece to have personality and the power to evoke confidence in the wearer.

As a graduate of Parsons School of Design and Richard Ivey School of Business, she has had the opportunity to work with reputable brands including: Donna Karan, Kate Spade and RLX Ralph Lauren.

Michelle’s background in competitive sports like golf, badminton and ski racing, combined with New York fashion industry experience, were the perfect ingredients for actualizing her design intentions. The result is a brand that blurs the line between activewear and streetwear.

Inspired by superheroines, boudoir lingerie, and her mother’s stylish 1970’s Jamaican and British wardrobe, Michelle designs MICHI for the female who embodies a multifaceted lifestyle and whose wellbeing is a top priority.

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 31-32" 32-34" 34-36" 36-38"
Natural Waist
22-23"
23-25" 25-27" 27-29" 29-31"
32-34"
Low Waist
26-27"
27-29" 29-31" 31-33" 34-37"
38-41"
Hip
30-32"
32-34" 34-36" 36-39" 39-42"
42-44"

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 79-81cm 81-86cm 86-91cm 91-96cm
Natural Waist
56-58cm
58-63cm 63-68cm 68-74cm 74-79cm
79-86cm
Low Waist
66-68cm
68-73cm 73-78cm 79-84cm 85-96cm
96-104cm
Hip
76-81cm
81-86cm 86-92cm 93-99cm 99-107cm
107-112cm