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FREE SHIPPING ON ALL ORDERS IN US & CANADA OVER $200 USD
FREE SHIPPING ON ALL ORDERS IN US & CANADA OVER $200 USD

OUR STORY

FUELING CONFIDENCE WITH THOUGHTFULLY CREATED CLOTHING

MICHI believes in fueling female confidence. At MICHI, we realize that women have unique strengths and superpowers worth celebrating. This is why we design collections that enhance performance and ignite self-expression. The MICHI woman does it all—we provide the armour, so she can make it happen.

Michelle Watson created MICHI in NYC in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures.

Design, performance and versatility are at the core of everything that MICHI does. Our ethically made styles are created with eco-friendly, sustainable Bluesign® and Oeko-Tex® certified textiles and are constructed to last.

MICHI CORE VALUES

1. DESIGN

MICHI’s boundary breaking active lifestyle clothing combines high performance with high fashion. Our design team fuses minimalism with impactful detailing to create styles that flatter the female form and instil women with the confidence to rise to any challenge.

2. PERFORMANCE

MICHI is designed by active women who know the importance of breathability, eight-way stretch ability and quick dry fabric. Our styles are tested by real women who are as diverse as their workouts. We are known for our three-inch waistband—designed to hold everything in because the MICHI woman doesn't hold anything back. 


3. VERSATILITY


MICHI is meant for movement and enables spontaneity. Our designs pair well with everything from sneakers to statement jackets. Whether it’s morning meditation or a post-workout drink, styles can be mixed, matched and layered, so that the MICHI woman is always dressed for the occasion.

4. QUALITY

MICHI is committed to quality. We select our manufacturing partners on excellence and integrity. Our factories take pride in their craft and execute all designs with attention to detail and precision. We are advocates of mindful consumption, so every garment is constructed to last.

5. CONSCIOUS PRODUCTION

MICHI believes in conscious production and the majority of our styles are created with eco-friendly, sustainable Bluesign® approved and Oeko-Tex® certified textiles. Currently, the majority of our styles are produced in a female owned factory just outside Toronto, with some styles manufactured in Sedex certified factories in China. Our factory partners are selected on environmental impact, employee working conditions and transparency.

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 31-32" 32-34" 34-36" 36-38"
Natural Waist
22-23"
23-25" 25-27" 27-29" 29-31"
32-34"
Low Waist
26-27"
27-29" 29-31" 31-33" 34-37"
38-41"
Hip
30-32"
32-34" 34-36" 36-39" 39-42"
42-44"

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 79-81cm 81-86cm 86-91cm 91-96cm
Natural Waist
56-58cm
58-63cm 63-68cm 68-74cm 74-79cm
79-86cm
Low Waist
66-68cm
68-73cm 73-78cm 79-84cm 85-96cm
96-104cm
Hip
76-81cm
81-86cm 86-92cm 93-99cm 99-107cm
107-112cm