MICHI was established in New York City in 2010. Founded by Michelle Watson from her NYC apartment, with a purpose to motivate and uplift women by enhancing performance and igniting self-expression.
Michelle set out to transform the activewear industry and solve the problem of unflattering and uncomfortable sportswear. Not only did she raise the activewear industry standards of design, but her iconic MICHI 3” Shaperband has become a best-selling design feature and an essential secret weapon, flattering waistlines globally.
MICHI pioneered the fashion-forward activewear aesthetic with artful and ventilating figure-flattering mesh inserts, strappy sports bras, sophisticated cut-outs and in turn, set new standards in sportswear. These design elements, inspired by superheroines, nature and iconic design moments have become MICHI signatures.
Our versatile, elevated pieces are crafted with certified bluesign® and OEKO-TEX® ‘Made in Italy’ materials at ethical Canadian and Sedex factories. Our products elevate how activewear can look, feel and be experienced.
VERSATILITY
FLATTERING 3-D FIT
We celebrate women’s bodies by designing for movement, comfort and to flatter all shapes and sizes. Our intentional design lines and meticulous construction accentuate curves, create long and lean lines, hide flaws and solve the problems that emerge during movement.
DURABILITY
We want women to feel confident about their investment in our products so we take pride in our exceptional materials and craftsmanship. Made in Canada manufacturing, certified technical fabrics, luxurious yet durable fabrics, intense wear tests, lasting construction techniques, high quality details, products that take a beating and still last for years — these are some of the things we are known for.
We cater to your dynamic life experiences, even the ones you never thought appropriate in activewear. Our products are created for day to night comfort, the feeling of being put together, and the confidence to be ready for any spontaneous experience.