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OUR STORY

MICHI was established in New York City in 2010. Founded by Michelle Watson from her NYC apartment, with a purpose to motivate and uplift women by enhancing performance and igniting self-expression.

Michelle set out to transform the activewear industry and solve the problem of unflattering and uncomfortable sportswear. Not only did she raise the activewear industry standards of design, but her iconic MICHI 3” Shaperband has become a best-selling design feature and an essential secret weapon, flattering waistlines globally.

MICHI pioneered the fashion-forward activewear aesthetic with artful and ventilating figure-flattering mesh inserts, strappy sports bras, sophisticated cut-outs and in turn, set new standards in sportswear. These design elements, inspired by superheroines, nature and iconic design moments have become MICHI signatures.

At MICHI, we recognize that women have unique strengths and superpowers worth celebrating – we provide the armor so they can make it happen.

Our versatile, elevated pieces are crafted with certified bluesign® and OEKO-TEX® ‘Made in Italy’ materials at ethical Canadian and Sedex factories. Our products elevate how activewear can look, feel and be experienced.

VERSATILITY

We believe people should own fewer, better things that last and perform double duty. You can see that our products don’t look like ordinary activewear. At the same time, you can feel how our products are developed for your sweatiest, most intense workouts so you can jump, bend and sweat without worry.

We believe that incredible design is about how something works. Look and feel are just as important as functionality. We fuse functionality, elevated aesthetic and comfort to create versatile products that look and feel appropriate for even the most unexpected occasion.


FLATTERING 3-D FIT

Our beauty standard is a three-dimensional woman’s body complete with curves, muscle and battle scars. We design in 3-D considering every angle — front, back, side — not to mention what happens when you’re upside down.

We celebrate women’s bodies by designing for movement, comfort and to flatter all shapes and sizes. Our intentional design lines and meticulous construction accentuate curves, create long and lean lines, hide flaws and solve the problems that emerge during movement. 


DURABILITY

Our customers rave that our technical products wash and wear better than any other activewear they own. Our products stand the test of time.

We want women to feel confident about their investment in our products so we take pride in our exceptional materials and craftsmanship. Made in Canada manufacturing, certified technical fabrics, luxurious yet durable fabrics, intense wear tests, lasting construction techniques, high quality details, products that take a beating and still last for years — these are some of the things we are known for.    


We cater to your dynamic life experiences, even the ones you never thought appropriate in activewear. Our products are created for day to night comfort, the feeling of being put together, and the confidence to be ready for any spontaneous experience.

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 31-32" 32-34" 34-36" 36-38"
Natural Waist
22-23"
23-25" 25-27" 27-29" 29-31"
32-34"
Low Waist
26-27"
27-29" 29-31" 31-33" 34-37"
38-41"
Hip
30-32"
32-34" 34-36" 36-39" 39-42"
42-44"

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 79-81cm 81-86cm 86-91cm 91-96cm
Natural Waist
56-58cm
58-63cm 63-68cm 68-74cm 74-79cm
79-86cm
Low Waist
66-68cm
68-73cm 73-78cm 79-84cm 85-96cm
96-104cm
Hip
76-81cm
81-86cm 86-92cm 93-99cm 99-107cm
107-112cm