At MICHI, we create fashion moments for your every move. Our boundary pushing designs lift and support you from work to play, so you can embrace movement with style, ease and feeling.
Feel it all.
Experience it all.
Step in.
We’re on a mission to elevate women to move with confidence, by teaching women how to feel and express in their own bodies. We inspire women to find joy in movement with dynamic style that supports and enhances every move.
Uniting style and substance, MICHI is a premium active lifestyle brand with a design house ethos. Since our NYC founding by Michelle Watson in 2010, our collections have introduced era-defining silhouettes that continuously elevate the status of modern activewear.
Think: Curve enhancing design lines, sheer mesh layers, sophisticated cut-outs, and sculptural silhouettes designed for dynamic movement – while integrating with your everyday wardrobe.
Feel: Confident x Comfortable. Unstoppable x Unrestricted. Sophisticated x Supported.
We envision a world of women with unwavering belief in their worthiness and abilities. Women who dance on the edge of what’s possible, so they can move from where they are, to where they could be.
Every piece of MICHI is crafted with the highest quality materials – luxurious Italian mesh, buttery soft performance jersey and sustainable Bluesign® and Oeko-Tex® textiles that are made to last, no matter how much you move.
Step into effortless action that gives you that edge.
VERSATILITY
FLATTERING 3-D FIT
We celebrate women’s bodies by designing for movement, comfort and to flatter all shapes and sizes. Our intentional design lines and meticulous construction accentuate curves, create long and lean lines, hide flaws and solve the problems that emerge during movement.
DURABILITY
We want women to feel confident about their investment in our products so we take pride in our exceptional materials and craftsmanship. Made in Canada manufacturing, certified technical fabrics, luxurious yet durable fabrics, intense wear tests, lasting construction techniques, high quality details, products that take a beating and still last for years — these are some of the things we are known for.
We cater to your dynamic life experiences, even the ones you never thought appropriate in activewear. Our products are created for day to night comfort, the feeling of being put together, and the confidence to be ready for any spontaneous experience.
