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Designer Profile

Michi NY Michelle Watson Designer Bio Profile BTS Studio Atelier

Michelle Watson founded MICHI in NYC in 2010 to inspire well-being through movement and self-expression. Her mission is to elevate women’s active lifestyles through the alchemy of form x function.

Born into a bi-racial family with a Chinese Jamaican mother and British father, she instinctively designs through a lens of duality. She has always been fascinated by the way certain types of clothing can transform the body and evoke emotion, but more importantly the ultimate functionality.

Ever inspired by iconic designers and female athletes setting records for both their athleticism and bold style; she believes in pushing boundaries of how activewear can look, feel and be experienced.

The MICHI brand DNA originated from her background in competitive sports and her affinity for art and design. Even while studying at Parsons School of Design and working in the NYC fashion industry, she prioritized an active lifestyle both in the gym/studio and outdoors.

Unifying both artistry and athleticism, she created MICHI to fill the white space between forward-thinking ready-to-wear and utilitarian activewear, with a focus to flatter the female form and maintain an uncompromised approach to creation. The result is expertly crafted technical apparel that sets the trends, rather than follow them.

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 31-32" 32-34" 34-36" 36-38"
Natural Waist
22-23"
23-25" 25-27" 27-29" 29-31"
32-34"
Low Waist
26-27"
27-29" 29-31" 31-33" 34-37"
38-41"
Hip
30-32"
32-34" 34-36" 36-39" 39-42"
42-44"

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 79-81cm 81-86cm 86-91cm 91-96cm
Natural Waist
56-58cm
58-63cm 63-68cm 68-74cm 74-79cm
79-86cm
Low Waist
66-68cm
68-73cm 73-78cm 79-84cm 85-96cm
96-104cm
Hip
76-81cm
81-86cm 86-92cm 93-99cm 99-107cm
107-112cm