Are you passionate about social media and ready to make an impact in the world of fashion and wellness?
Join MICHI (michiny.com | @michi_ny), where we're redefining the future of luxury activewear with style and sustainability. We're seeking a Marketing Content Specialist with a strong focus on social media campaign creation, execution, and engagement to join our dynamic team.
About Us:
MICHI is not just a brand; it's a platform for self-expression and personal development. We're revolutionizing how women dress and move through their lives. As a Marketing Content Specialist, you'll play a crucial role in shaping our brand's social media presence and engaging our community.
The Role:
As our Social Media Maven, you'll be responsible for creating, contextualizing, editing, executing, and engaging with our audience across various social media platforms. Your impact will be felt in several key areas:
- Content Creation: Develop compelling social media content that resonates with our audience and aligns with our brand's values and aesthetic.
- Community Engagement: Actively engage with our community, fostering meaningful interactions and building brand loyalty.
- Content Calendar Management: Strategically plan and manage the content calendar for social media platforms, ensuring a consistent and cohesive brand presence.
- Content Collaboration: Coordinate and collaborate with influencers to create authentic and compelling content that resonates with both current and potential customers.
- Campaign Execution: Execute social media campaigns from concept to completion, driving engagement and conversion.
- Email Marketing Execution: Execute email and SMS marketing campaigns in alignment with the marketing and social calendar driving click through and conversion.
- Mission-Driven Marketing: Infuse our storytelling with purpose, ensuring that our brand's mission resonates authentically with our audience and drives meaningful connections.
- Data Analysis: Analyze social media metrics to optimize performance and inform future strategies.
- Performance Monitoring: Conduct regular checks to ensure content consistency and effectiveness.
- Trend Spotting: Stay ahead of social media trends and best practices, keeping our brand at the forefront of innovation.
Your Track Record:
- Demonstrated experience creating engaging video content for social media platforms.
- Passion for fashion, wellness, or lifestyle brands.
- Ability to interpret social media analytics and make data-driven decisions.
- Strong communication skills with the ability to craft compelling narratives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of experience in social media marketing and video content creation.
- Proficiency in social media platforms including Instagram, Facebook, Twitter, and TikTok.
- Strong understanding of social media trends, algorithms, and best practices.
- Creative thinker with a keen eye for design and storytelling.
Why You'll Love This Role:
- Dive into the world of fashion and wellness while making a tangible impact.
- Shape our brand's social media presence and engage with our vibrant community.
- Work in a dynamic environment where innovation and creativity are celebrated.
- Join a team that values collaboration, growth, and making an impact.
Get in Touch:
Join us in our mission to empower women through movement.
Email both your cover letter and resume to: careers@michiny.com
Please include the job title Marketing Content Specialist in the subject line of your message
About MICHI:
MICHI was established in New York City in 2010. Founded by Michelle Watson from her NYC apartment, with a purpose to motivate and uplift women by enhancing performance and igniting self-expression.
Michelle set out to transform the activewear industry and solve the problem of unflattering and uncomfortable sportswear. Not only did she raise the activewear industry standards of design, but her iconic MICHI 3” Shaperband has become a best-selling design feature and an essential secret weapon, flattering waistlines globally.
MICHI pioneered the fashion-forward activewear aesthetic with artful and ventilating figure-flattering mesh inserts, strappy sports bras, sophisticated cut-outs and in turn, set new standards in sportswear. These design elements, inspired by nature and iconic women have become MICHI signatures.
At MICHI, we recognize that women have unique strengths and superpowers worth celebrating – we provide the armor so they can make it happen.
Our versatile, elevated pieces are crafted with certified bluesign® and OEKO-TEX® ‘Made in Italy’ materials at ethical Canadian and Sedex factories. Our products elevate how activewear can look, feel and be experienced.
VERSATILITY
We believe people should own fewer, better things that last and perform double duty. Our products don’t look, feel or perform like ordinary activewear. Our products are developed for both your sweetest and sweatiest workouts so you can jump, bend, sway and sweat without worry.
We believe that design is about how something works. Look and feel are just as important as functionality. We fuse functionality, elevated aesthetic and comfort to create versatile products that look and feel appropriate for even the most unexpected occasion.
FLATTERING 3-D FIT
Our beauty standard is a three-dimensional woman’s body complete with curves, muscle and battle scars. We design in 3-D considering every angle — front, back, side — not to mention what happens when you’re upside down.
We celebrate women’s bodies by designing for movement, comfort and to flatter all shapes and sizes. Our intentional design lines and meticulous construction accentuate curves, create long and lean lines, hide flaws and solve the problems that emerge during movement.
DURABILITY
Our customers rave that our technical products wash and wear better than any other activewear they own. Our products stand the test of time.
We want women to feel confident about their investment in our products so we take pride in our exceptional materials and craftsmanship. Made in Canada manufacturing, certified technical fabrics, luxurious yet durable fabrics, intense wear tests, lasting construction techniques, high quality details, products that take a beating and still last for years — these are some of the things we are known for.
We cater to your dynamic life experiences, even the ones you never thought appropriate in activewear. Our products are created for day to night comfort, the feeling of being put together, and the confidence to be ready for any spontaneous experience.