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Content Marketing Specialist

We're in search of a Content Marketing Specialist with the passion, proven track record and drive to lead our content marketing to new heights. Join our passionate and dedicated team at MICHI (www.michiny.com), where growth and innovation are integral to our versatile, active lifestyle apparel brand. We value teamwork, tenacity, and the collective spirit of doing great work together.

About Us:

The MICHI Brand is a vehicle for self-expression and personal development for both your working life and your daily activities. At the heart of our mission, we are reinventing the way women dress, move, live and express who they are – so they can do more with less. We are evolving our brand to redefine the future of fashion from a stylish and sustainable perspective, seeking a Content Marketing Specialist who can tell a persuasive story of our brand.

The Role:

This content marketing role is for the doers, the creatives, the team players, the data-driven decision-makers. You’ll be the creator responsible for developing multi-channel content pieces and stories that resonate with our core values to inspire a life well lived – solving the problems of time x space x style.

Your Impact:

  • Telling Stories: You will be in charge of scheduling and executing our social media calendar by creating content that resonates with the ideal MICHI customer. 
  • You will help strengthen our brand narrative by creating short form and long form videos with a focus on Reels, TikTok and Youtube
  • You will help improve customer loyalty by communicating with our followers and customers on various social media platforms
  • You will collaborate with our Art Director and Marketing Manager to create awe-inspiring visuals that highlight our products 
  • You will write engaging copy for social media posts that are in line with our new brand narrative 
  • You will coordinate and schedule our promotional emails and sms to align with the stories we tell through social media channels

Your Track Record:

  • A passion for active living, wellness, or the fashion arena.
  • A knack for turning data into gold—making informed, strategic content marketing decisions.
  • A love for popular culture - you stay on top of popular culture trends and know how to use them for effective marketing
  • You live and breathe social media - you know all in and outs of all social media platforms
  • You are passionate about improving processes and do not default to status quo

Qualifications:

  • 2+ years of experience in digital marketing and content distribution
  • Proficient in Adobe creative suite
  • Knowledge working with Canva or similar collaboration platforms is a must
  • Able to work independently or with a team
  • Highly organized with a high attention to detail
  • Strong oral and written communication skills are a must
  • Creative ideas are a must
  • Willing to try new ideas and take chances.
  • Knowledge of video editing using Instagram, TikTok, Adobe Premiere/Rush or other video editing software

Why You'll Love This Role:

  • You’ll be at the forefront, creating stories and visuals that support our brand.
  • You'll be part of a company that values innovation and collaboration.
  • You’ll have a great influence on the global well-being and slow fashion movements.
  • You’ll have the freedom to build, the power to influence, and the opportunity to flourish.

Get in Touch:

Join us in our mission to shift the mindset and meaning of a life well lived. Apply now to become the driving force behind our marketing success.

Email both your cover letter and resume to: careers@michiny.com

Please include the job title Content Marketing Specialist in the subject line of your message.

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Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 31-32" 32-34" 34-36" 36-38"
Natural Waist
22-23"
23-25" 25-27" 27-29" 29-31"
32-34"
Low Waist
26-27"
27-29" 29-31" 31-33" 34-37"
38-41"
Hip
30-32"
32-34" 34-36" 36-39" 39-42"
42-44"

XX-Small

X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
34A-B
32D-DD
34A-D
36A
34-36/C-DD
Bust 79-81cm 81-86cm 86-91cm 91-96cm
Natural Waist
56-58cm
58-63cm 63-68cm 68-74cm 74-79cm
79-86cm
Low Waist
66-68cm
68-73cm 73-78cm 79-84cm 85-96cm
96-104cm
Hip
76-81cm
81-86cm 86-92cm 93-99cm 99-107cm
107-112cm