eCommerce Growth Manager

OVERVIEW:

MICHI, www.michiny.com, a directional, technical active lifestyle brand, is currently seeking an experienced Ecommerce Growth Manager in Toronto, Canada.

 

JOB SUMMARY:

We are seeking a digitally savvy, highly motivated Ecommerce Growth Manager with technical experience managing and merchandising Shopify Plus websites, optimizing website SEO and UX/UI to increase conversion rates cart values and to optimize the MICHI eCommerce shopping experience.

 

RESPONSIBILITIES:

• Responsible for E-Commerce growth and profit of michiny.com
• Map out all of the customer journeys to improve and optimize the eCommerce sales funnel
• Perform frequent updates of the content on the site including creative imagery, product descriptions, merchandising, and brand initiatives
• Manage and create a web calendar strategy and maintaining deadlines including site launches and promotions
• Implement SEO best practices, audit projects for SEO & make recommendations
• Maintain best practices for UX/ UI and site functionality 
• Deliver a best in class CRM approach to enhance customer loyalty and lifetime value
• Develop short and long-term E-Commerce & offline strategies and execute with a roadmap that is integrated with Company strategy
• Consistently QA the site to ensure content and merchandise are accurate and UX is optimal
• Act as liaison with digital agency partners
• Manage the creative production of E-commerce and social media marketing materials and graphic assets
• Optimize website conversion throughout all funnels
• Create strategic e-commerce merchandising plan that includes product launches, merchandising and assortment optimization.
• Act as liaison with our web developer
• Use site analytics to plan and develop initiatives to improve engagement, maximize conversion, increase site traffic and achieve sales goals.
• Manage the creation and improvement of all product pages.
• Feature appropriate product as it relates to current and future inventory levels
• Undertake weekly visual site merchandising to align with sales opportunities.
• Develop a pipeline of new product and partnership ideas for e-commerce through market research and innovation.
• Test new site fixes and features and liaise with developers.
• Analyze competitors on an ad hoc/seasonal basis identifying opportunities that may help improve the customer proposition of the website.
• Devise more efficient methods to process refunds
• Week over week review of analytics to ensure growth from previous period
• Improve turnaround times for returns processing and better tracking for returns reasons (either through development of a returns portal / UPS slip generation or manual survey)
• Publish and maintain dynamic and static content on the website
• Execute merchandising strategy and recommendations
• Responsible for the promotion and sell through of excessive Inventory
• Report key findings of performance of units per category
• Leverage splash pages, category banners and social media channels to educate visitors on the features and benefits of products on site
• Analyze category needs, identify areas of opportunity and provide constructive feedback to the design team
• Monitor organic and referral traffic, conversions
• Plan months in advance for specific high volume periods and coordinate with respective teams including marketing & logistics
• Devise maximizing volume of product sold during sales and optimizing timing of launches
• Devise planning of assortment sets / exclusive collections
• Plan for product launches and evaluate / improve launches

 

QUALIFICATIONS:

• At least 5 years experience specializing in E-Commerce Growth and Conversion
• Experience with Shopify Plus
• Experience with site merchandising, site search, segmentation, customer experience personalization and A/B testing
• Data driven, mathematical mindset and abilities
• Strong understanding of social behaviour
• Experience with CRM and email retention marketing
• Proactive self-starter with a sense of accountability and integrity.
• Excellent understanding of website development
• Knowledge of Shopify and Inventory management.
• Possess strong understanding of the relationships between page views, conversion and other relevant web based KPIs and action information accordingly
• Significant experience in an eCommerce Growth role.
• Quantitative / analytical skills balanced with passion to improve digital customer experience
• Minimum Bachelor’s level degree
• Passionate about digital and using data to drive decisions
• Ability to prioritize while thinking on macro level and be extremely detail oriented
• Extremely high level of energy, creativity, and sense of urgency

 

IDEAL CANDIDATE

• Mathematical, numbers person who has a strong understanding of website conversion and functionality
• Driven self-starter, with an entrepreneurial mindset
• Demonstrated ability to work both strategically and tactically
• Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
• Positive and team oriented with a no-task-is-too-small attitude

 

TO APPLY:

Please email your cover letter and resume to:  careers@michiny.com


Please include Job Title, “Ecommerce Growth Manager”, in the subject line of your message.