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eCommerce Growth Manager


MICHI,, a directional, technical active lifestyle brand, is currently seeking an experienced Ecommerce Growth Manager in Toronto, Canada.



We are seeking a digitally savvy, highly motivated Ecommerce Growth Manager with technical experience managing and merchandising Shopify Plus websites, optimizing website SEO and UX/UI to increase conversion rates cart values and to optimize the MICHI eCommerce shopping experience.



  • Responsible for E-Commerce growth and profit of
  • Map out all of the customer journeys to improve and optimize the eCommerce sales funnel
  • Perform frequent updates of the content on the site including creative imagery, product descriptions, merchandising, and brand initiatives
  • Manage and create a web calendar strategy and maintaining deadlines including site launches and promotions
  • Implement SEO best practices, audit projects for SEO & make recommendations
  • Maintain best practices for UX/ UI and site functionality 
  • Deliver a best in class CRM approach to enhance customer loyalty and lifetime value
  • Develop short and long-term E-Commerce & offline strategies and execute with a roadmap that is integrated with Company strategy
  • Consistently QA the site to ensure content and merchandise are accurate and UX is optimal
  • Act as liaison with digital agency partners
  • Manage the creative production of E-commerce and social media marketing materials and graphic assets
  • Optimize website conversion throughout all funnels
  • Create strategic e-commerce merchandising plan that includes product launches, merchandising and assortment optimization.
  • Act as liaison with our web developer
  • Use site analytics to plan and develop initiatives to improve engagement, maximize conversion, increase site traffic and achieve sales goals.
  • Manage the creation and improvement of all product pages.
  • Feature appropriate product as it relates to current and future inventory levels
  • Undertake weekly visual site merchandising to align with sales opportunities.
  • Develop a pipeline of new product and partnership ideas for e-commerce through market research and innovation.
  • Test new site fixes and features and liaise with developers.
  • Analyze competitors on an ad hoc/seasonal basis identifying opportunities that may help improve the customer proposition of the website.
  • Devise more efficient methods to process refunds
  • Week over week review of analytics to ensure growth from previous period
  • Improve turnaround times for returns processing and better tracking for returns reasons (either through development of a returns portal / UPS slip generation or manual survey)
  • Publish and maintain dynamic and static content on the website
  • Execute merchandising strategy and recommendations
  • Responsible for the promotion and sell through of excessive Inventory
  • Report key findings of performance of units per category
  • Leverage splash pages, category banners and social media channels to educate visitors on the features and benefits of products on site
  • Analyze category needs, identify areas of opportunity and provide constructive feedback to the design team
  • Monitor organic and referral traffic, conversions
  • Plan months in advance for specific high volume periods and coordinate with respective teams including marketing & logistics
  • Devise maximizing volume of product sold during sales and optimizing timing of launches
  • Devise planning of assortment sets / exclusive collections
  • Plan for product launches and evaluate / improve launches



  • At least 5 years experience specializing in E-Commerce Growth and Conversion
  • Experience with Shopify Plus
  • Experience with site merchandising, site search, segmentation, customer experience personalization and A/B testing
  • Data driven, mathematical mindset and abilities
  • Strong understanding of social behaviour
  • Experience with CRM and email retention marketing
  • Proactive self-starter with a sense of accountability and integrity.
  • Excellent understanding of website development
  • Knowledge of Shopify and Inventory management.
  • Possess strong understanding of the relationships between page views, conversion and other relevant web based KPIs and action information accordingly
  • Significant experience in an eCommerce Growth role.
  • Quantitative / analytical skills balanced with passion to improve digital customer experience
  • Minimum Bachelor’s level degree
  • Passionate about digital and using data to drive decisions
  • Ability to prioritize while thinking on macro level and be extremely detail oriented
  • Extremely high level of energy, creativity, and sense of urgency



  • Mathematical, numbers person who has a strong understanding of website conversion and functionality
  • Driven self-starter, with an entrepreneurial mindset
  • Demonstrated ability to work both strategically and tactically
  • Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
  • Positive and team oriented with a no-task-is-too-small attitude



Please email your cover letter and resume to:

Please include Job Title, “Ecommerce Growth Manager”, in the subject line of your message.


X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
Bust 31-32" 32-34" 34-36" 36-38"
Natural Waist
23-25" 25-27" 27-29" 29-31"
Low Waist
27-29" 29-31" 31-33" 34-37"
32-34" 34-36" 36-39" 39-42"


X-Small Small Medium Large X-Large
Equivalent Size
size 00
size 0-2 size 4-6 size 8 size 10-12 size 14-16
Average Bra Size 32A 32B-C
Bust 79-81cm 81-86cm 86-91cm 91-96cm
Natural Waist
58-63cm 63-68cm 68-74cm 74-79cm
Low Waist
68-73cm 73-78cm 79-84cm 85-96cm
81-86cm 86-92cm 93-99cm 99-107cm