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MICHI promo from NewPath Influence on Vimeo. Videographer: Tom Acton | @tacton_16




Expert instruction, contemporary facilities and feel-it-in-your-bones music join forces to give life to Calgary, Canada’s newest boxing studio, UNDRCARD. “Fight club meets night club meets community hub” in the spot home to a 600 sq. ft. gym, regulation size ring and The Box—an intimate class space filled with punching bags.



MICHI teamed up with UNDRCARD and hosted a pop up shop at the studio’s soft opening during the holidays. Founder and Designer Michelle Watson and Assistant Designer Jenna Etcheverry were thrilled to meet and get into the ring with existing customers and those newly introduced to the brand. The studio’s retail space, The Corner Store, was stocked with MICHI Fall/Winter 2016 and core styles for the event, and functions during regular hours as a shop for leading boxing gear, activewear, streetwear and accessories.



Highly knowledgeable and energetic instructors led a lively introduction to boxing, complete with a Boxing 101 Workshop, covering everything from how to wrap your hands to basic boxing punches. Workshops are built into the studio’s full time program, offered three times a week at no cost. Experienced instructors, professional fighters and competitive athletes lead and teach with the aim to help boxers build skill and maximize performance in every session.



In The Box, Joanna led a motivating class with equal emphasis on proper form and letting go, as Tammara circulated in assistance, pumping up the group. The UNDRCARD method is designed to create confidence in those new to the punching bag, and consistently challenge experienced boxers. The group class structure combines the practice of boxing movements with an underground night scene feel, where all are given the tools to get “fighter fit”, both mentally and physically, and increase strength in the studio and every day life. 



It was a perfect match. The team loved every minute of the studio experience from the entry tour to post-workout avocado pudding and Cru Juice at Yo Adrian!. Follow the knockout boxing studio @undrcard and sign up for a group fitness class or private training here, and stay tuned for the next MICHI pop up shop and sweat event!


Photography: Laura Parry | @wildheart_yyc

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